Promo gifts are often used in marketing. They are given away to promote a company, corporation, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Brand recognition is often the goal of a business. Promotional products(4 benefits of promotional gifts for business) are a simple tool that can help increase brand awareness for your business, and make your brand not only stand out from the competition, but also stay in the minds of customers, both existing and potential.